TikTok is introducing a new feature that permits them to lessen the amount of artificial intelligence-produced content appearing in their streams. This move comes as the company disclosed that it presently contains more than 1 billion content made with AI.
Testing and Rollout
The update is undergoing trials over the coming weeks before a global release. This development coincides with a rise in content created by AI, driven by emerging AI video creators.
The Broader AI Trend
Recent reports that nearly 10% of the quickest rising channels on a popular video site exclusively feature clips produced artificially. A considerable share of this content is deemed low-quality AI content, a term for poor-quality, factory-style content that is frequently absurd or surreal.
“We know from our community that a lot of users enjoy content created using AI tools, from computer-generated images to science explainers, and we aim to give people the power to increase or decrease of that, according to their own preferences,” stated a company executive.
AI on the Platform
TikTok announced that there are presently over a billion videos on its service labeled as artificially created. Overall, in excess of 100 m media items are submitted to the app every day, making clips made by AI a limited percentage of its complete catalog.
How to Adjust Settings
Users will be able to limit or boost the level of AI content they watch by using the topic control setting in the platform and choosing AI-made media. Further subjects that can already be modified under the setting include politics, clothing, beauty, and movement.
Content Labeling and Policies
TikTok’s rules mandate content makers to tag “realistic” AI-made content, and it forbids malicious fake videos of public figures or crisis events. Any authentic-looking AI video that is not labeled can be taken down under its community policies.
Additionally, the platform will from now on add an “AI-made” tag to content made using its proprietary AI systems, or identified by an industry-wide initiative for identifying artificial media. This step is aimed to deter users from seeking to bypass the labeling process.
Responsible AI Funding
The company is furthermore establishing a $2m awareness program for specialists and groups to create learning resources about using AI responsibly. This initiative will support educational bodies focused on training coding and technology.
Moderation Strategy
The video-sharing app has defended its content review process, during debate over proposals to cut jobs for numerous safety staff in Britain. It is set to reduce hundreds of positions in its user protection team in the UK capital, with trade unions and digital protection specialists expressing worry that staff are being displaced by automated systems.
A company official clarified that people-led review would remain essential, but AI can shield workers by removing the most distressing content ahead of it is viewed by humans. The platform reported a significant reduction in explicit and harmful content seen by human moderators over the past year due to reliance on its automated systems.
We believe it is crucial to balance people and machines to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s very important to limit contact with dangerous material as swiftly, which is the area in which a significant AI assistance is really helping us process content quickly.”
